Most Workers Make Bad Health Insurance Decisions
- 26% of Americans surveyed say lack of health insurance understanding caused them to receive a higher-than-expected medical bill.
- 41% were unable to correctly answer what “in-network” means. Understanding the meaning of in-network is crucial when choosing where to receive treatment and avoiding paying excessive fees for medical services when going out of network. Most health plans do not cover out-of-network care.
- 59% don’t understand that low-deductible health insurance plans start paying out sooner than high-deductible health plans (HDHPs).
- 22% incorrectly believe that if they think their medical expenses will be low in the coming year, they should choose a low-deductible plan.
- 43% of those surveyed could correctly identify what a health savings account is, and 20% could not describe a single feature of these tax-advantage accounts.
What it costs them
The costs of choosing the wrong plan can be in the thousands of dollars per year, according to a 2021 analysis conducted by Trevor Collier and Marlon L. Williams, both associate professors of economics at the University of Dayton in Ohio. Collier and Williams found that 97% of 2,300 employees studied would have been better off choosing a plan that had lower premiums, but higher cost-sharing for medical services. Despite that, 23% chose the higher premium plan anyway. They calculated that the average cost per year of choosing the wrong plan was more than $2,000. The study shows just how little many people know about their health insurance coverage. As their employer, you can help your employees make good choices about their health coverage.What you can do
During your open enrollment meetings, you should go over some of the basics of coverage and explain that people who are not frequent health care users may be better off in high-deductible health plans, that have a lower premium in exchange for more out-of-pocket expenses. Conversely, people who have chronic conditions are not good candidates for HDHPs. Make sure to schedule a series of meetings in the run-up to open enrollment where you can go over the basics of how health insurance works. Get your human resources team to urge staff to schedule time with them if they have any questions.Get Communications Right for Open Enrollment
As group health plan open enrollment looms for most companies, communicating your offerings to your staff is key to getting as many of them as possible to sign up for coverage.
That requires a solid strategy aimed at helping your employees understand their choices and the financial implications of them. Most importantly, you want to reach those employees who didn’t sign up last year and stress the importance of health insurance.
To achieve maximum participation, your communications in the run-up to open enrollment are crucial both in terms of how and what you are messaging. A robust strategy includes:
Simple messaging
Simplify the process of deciding which health plan to choose in a series of snappy messages that are easy to understand. One of the best ways to get the point across is by using vivid examples, preferably with graphics.
Explain the basics — Focus on your employees’ costs and coverage considerations:
- Their share of premium,
- Their deductible, copay or coinsurance,
- If their doctor is in the plan’s network,
- If there are any drugs they need for any ongoing health issues.
Help them with the math — Many people have trouble grasping the math. They may look at a low premium without considering the cost on the back end in terms of a higher deductible and/or other out-of-pocket expenses.
Break expenses down with different health care scenarios and the associated out-of-pocket costs based on the plan they have.
Explain coverage for big-ticket items — This includes costs associated with things like a knee replacement or cancer treatment. Humanize the examples by creating a persona and how their health plan covered treatment.
Use creative materials — Provide vivid documentation that includes a lot of bullet points and quick, punchy messages.
Use sidebars to cover important information they need to know, like an increase in deductibles or copays, or that a plan has overhauled its doctors’ network.
Dispensing sage advice
Help your employees by providing guidance on choosing the right plan:
- Provide clear and direct advice.
- If an employee is getting family coverage, it’s important they discuss possible choices with their spouse. You can assist by sending hard copies of the enrollment materials to their home.
- Provide tools for comparing plans to see what their costs would be under each option.
- Highlight wellness and virtual benefits, which are growing in popularity. Provide details on how to sign up and access these benefits.
Staggering your communications
Step up announcements to build interest by focusing on:
New or changing plans — Use these blasts to let them know about any new benefit programs you are offering or plans you may be discontinuing. You can point them to resources on how the benefits work and any demos. You can also announce changes to plan out-of-pocket costs or deductibles, or if a plan has beefed up coverage.
Timely communications — These should include reminders about open enrollment and checklists on what your employees should do before it starts.
Once open enrollments starts, you’ll need to send out messaging to get stragglers to act.
Popular programs — If you are adding a plan that your staff has requested, make sure to blast out a few announcements to the troops.
The takeaway
Communication is a key component of a successful open enrollment. You can follow the above advice to generate interest and to help your staff pick plans that are right for them.
How to Budget for Your Group Benefits Plan
Don‘t game the system
Firms that should be covering their employees under the ACA sometimes try limiting the amount of shifts they give employees to avoid hitting the hours-worked threshold that requires them to offer coverage. But that’s not a good strategy if you want to keep your employees happy and avoid high turnover. Think of an employee benefits plan as a need-to-have, not a nice-to-have. Also think of it as an investment in the future of your business, your staff’s lives and your community.Getting it right
Finding room in your budget for group health insurance can be especially difficult when you’re just starting out or your profit margins are thin. According to a 2021 Kaiser Family Foundation (KFF) report, the average annual health insurance premium for small businesses (those with up to 199 employees) was:- $7,813 for single coverage (the average employer contributed $6,485, or 83% of the premium, while workers covered the rest).
- $21,804 for family coverage, of which employers contributed an average of $13,737, or 63%.
The considerations
The factors employers need to consider when determining the budget include: Employer premium contributions. You should expect to pay 50% or more of the premium, for two reasons:- Most insurers require it.
- Federal tax credits are available only to small employers who pay at least that much.
- Age
- Tobacco usage
- Residence location
- Bronze (least expensive; insurer pays 60% of health care cost, employee pays 40%)
- Silver (insurer pays 70%, employee pays 30%)
- Gold (insurer pays 80%, employee pays 20%)
- Platinum (most expensive; insurer pays 90%, employee pays 10%)
- Exclusive provider organization (EPO) — A plan where coverage applies only if employees use health care providers within a specified network, unless there is an emergency.
- Point of service (POS) — A plan where the employee out-of-pocket cost is reduced if they use health care providers within a specific network, but referrals to specialists are required.
- Preferred provider organization (PPO) — Similar to a POS plan, but employees can see specialists without a referral and see out-of-network providers for an additional cost.
- Health maintenance organization (HMO) — Coverage applies only if employees see health care providers who work for or are under contract with the HMO, unless there is an emergency.